Research has shown Spanish-speaking customers to be more loyal, and to be better word-of-mouth advocates for a company than their English-speaking counterparts. Also, there is an increasing number of companies in each industry actively courting the Hispanic Market.
Therefore, when it comes to cancellations, this demographic is especially important to retain.
No one can handle this task like HTC. Our agents prove that cultural affinity translates into greater retention. As it can cost up to five times as much to gain a new customer as to retain an existing one, the right retention effort is a well-invested one. HTC is that solution.
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